[Jamez]

A Message from Joe Morrow

I

t is hard to believe that 22 years have passed since we ran our first full page ad in Truckin
magazine. My customers with Hottops and Ratical tops were the average age of 20yrs and
now they are middle aged men in their forties spending big dollars on their Hotrods. I
brought mail order to the Truckin group when the majority of mailorder came from Sears,
Summit, and JC Whitney.
It has been a love/hate relationship bringing products DIRECT to the consumer without
going thru the recognized distribution channels where everyone has their hand out, taking
their piece of the pie. I have made a lot of friends, and more than my share of adversaries
because of my pricing tactics. My prices made Mini Truckin and Truckin lifestyles affordable,
expanding the market to what it is today. On the other hand, old school dealers were
upset at the pricing and fought us by spreading the word that the product must be inferior
and cheap, or else it could not sell that low. Young men with nothing else to do, jumped
on the forums and spread the word. Most of the scuttle on the internet is posted by young
people that have never met me, but only jumped on the bandwagon because they nothing
to do all day but post absurdities on the internet.
A basic marketing premise: Doesn’t matter what they say, as long as they are talking about you! Think about it. After all of their
nonsense, we are still the biggest out there. You just have to know that the big guy is always the target. It comes with the territory.
The Internet is an absolutely GREAT thing, but lets keep it in perspective, and do the math.

FACT:

We ship over 500 packages a day. We try to do everything possible, but mistakes happen. If we have a 1% mistake ratio,
then that means that 5 customers had a customer service issue, and we resolve all issues quickly. Email me and see. In fact, email
me on any issue no matter how old it is. You will get a positive response, guaranteed.

FACT:

Our competitors do not even ship 50 packages a day and this means if they had a 1% mistake ratio, only 1 customer every
other day would have a customer service issue.So, you might say we have 100 customer service issues a month, while our competitor,
(any of them) have a mere 10 customer service issues. The Internet is not very forgiving, because that means that we generate
10 times the potential forum discussions of our nearest competitor. Everyone knows that bad news travels at the speed of
light. Look at it another way: This means we have 9,900 happy customers every month, while our competitors have 990 happy
customers. But we all know that happy customers rarely spread the news.....
When I began advertising in the Truck Magazines, I was 45 years old. Now I am a happy 67 years old, and I spend my time doing
what I want, and monitoring customer service issues. It is not possible to please everyone, but believe me, I do the best I possibly
can. This message to all our customers, and to those that buy into the forum chatter is to let you know I have been here the last 22
years, and I will continue to monitor my emails and take phone calls from unhappy customers that I intend to make happy.
Most of you know Matt Petro of Gauge Magazine. If you don’t, you can email him at matt@gaugemagzine.com Matt is a recognized
young Guru, that has become the spokesman for thousands of young people. Matt will tell you like it is. Matt is an objective
individual and is a straight shooter.
Remember.... There are 3 sides to every story. Their side, your side, and then there is the truth. I strive with everything I have to
be on the side of truth and what is right. Try me.............. Oh, and one more thing, you can bet they will be talking about this ad forever.

I simply cannot lose.

AIM, AIRBAGIT.COM, CHASSISTECH, STREETRIDEPRO.COM

Our adversaries say: “Why so many companies? AIM is the flagship,
Airbagit.com specializes in Air Suspension around the world. Streetridepro.com specializes in the Hotrod market,
while Chassis Tech is the wholesale area of the company. Why are our prices less than most? It is because we have 33 CNC machines,
on 3 1/2 acres, with over 125,000 sq feet under roof, all dedicated to making suspension parts. For those of you that attend
the annual SEMA show in Las Vegas, I will not be hosting a booth this year. It simply is too much money. Money that I prefer
to spend on printed ads and maintaining the lowest possible

prices for our customers..

circa
1996

My personal email is:

joe@chassistech.com Don’t you hate it when you do not get a timely response to email or none at all? Try me on. I am waiting....I monitor emails to see you get a proper reply

I will take on all issues, both good and bad. I will do everything I can to please you, past, present and future. If you do
not want to resolve any real, or imagined issue, then go on the forums and do your thing... You would be the person that
simply cannot be pleased and just wants to bash, and intelligent people can see right through you. In fact, they will want
to contact me to move closer to the truth.

I simply cannot lose.

Be comfortable that we have been in the same business at the same location for over 20 years. We simply could not be
here if our customers were not happy... It is as simple as that. And, I promise to beat anyones advertised price by 10%,
give you a better product, and ship it right away. Thank you, Joe Morrow

RATICAL TOPS

When Air Suspension does not work right, it hurts the entire Air Suspension Business

I do not care what company, or where you bought your Air Suspension. If you are having
any type of problem with it , I will solve it for you. I have set up a $5,000 per month reserve
which will be spent to solve any problem you come up with, no matter where you bought it.

Any problem, Any Company...

BRING IT ON... Contact me now!