I don't think being commercialized is a bad thing. Hell, I paid for my site out of pocket until I started a little store, which paid for it for a while and then it closed and I went back to paying out of pocket. I enjoy operating the site and people enjoy using the site, so I had to figure out a way to continually support it finacially. Offering advertising space was the only way to go for me. I agree that the generic pop ups are a pain but if the site offers advertising space for related businesses, I think it is fine.
Scott Z.
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